The week before every major is a moment for tennis brands and their players to come together through parties, dinners, talks, clinics, and retail pop-ups. Academy Day brings that energy to life with days on court and experiences that connect the tennis community.

New York City · The launch

Academy NYC

Building on the success of our 2025 Rome activation with Ellesse, we secured Columbia University’s tennis facility for a full day ahead of the US Open.

We partnered with our friends at PRO SHOP NYC, a distinctive tennis retail concept, to create ACADEMY NYC: a Friday-night Player Party sponsored by Manojo Mezcal and Heaven Sake, followed by Saturday’s Academy Day.

The sold-out event was a resounding success, with sponsorship from ON, Wilson, DryWater, Weedsport, and Recess Drinks.

Watch the NYC recap ↗

2026 · Malibu

Academy Day at Pepperdine

This year, we hosted Academy Day at Pepperdine University in Malibu, featuring elite coach and broadcaster Brad Gilbert for a series of clinics, followed by a conversation and audience Q&A.

The afternoon continued with our signature Money Dingles competition and One Point Slams.

2026 · New York City

Back on court in NYC

This year’s Academy Day NYC featured former top-10 players and broadcasters Genie Bouchard and Andrea Petkovic, bringing their experience and personalities to the court.

GOLDEN TICKET TENNIS · ON AND OFF THE COURT

Academy Day

A bespoke opportunity for brands to activate around the majors.

Inside Academy Day NYC · Watch the 2026 recap.

Academy Day NYC guests and players together on court at Columbia University.
On-court conversation during Academy Day NYC at Columbia University.
A smiling player enjoying Academy Day NYC.
The tennis community gathers courtside at Academy Day NYC.
Academy Day NYC guests smiling together with their tennis racquets.
Guests gather for backgammon and conversation at the Academy NYC Player Party.
A game of backgammon at the Academy NYC Player Party.